My Resume

COSETTE VELÁZQUEZ

Bay Area | (408) 896-2933 | cosettevelazquez@gmail.com | LinkedIn

SUMMARY 

A metrics-driven Social Media Strategist with 4+ years of experience in digital campaigns, social media content development, and analytics and reports. Motivated to enhance company branding through visual storytelling and substantial consumer research.

EDUCATION

San Jose State University (2016) – (2019)

Bachelor of Science, Advertising (with an emphasis in Management)

·     Minor in Event Management

WORK EXPERIENCE

SOCIAL MEDIA COORDINATOR (03/2021) – Present

Peace Out Skincare | San Francisco, CA

• Partner with Social Media Manager to grow Peace Out’s Instagram following by 17% through community engagement, influencer relations, tracking and reporting, and competitive research. Created one of @Sephora’s most viewed IG Reels with 1.3M views.

• Develop monthly content strategy and collaborate with multiple stakeholders to develop social and community initiatives to engage consumers on a deeper level and increase brand affinity.

• Developed a deep understanding of social, influencer, and pop culture trends to drive and support Peace Out’s overarching brand story.

• Produced and managed a press preview event in NYC to build brand awareness, strengthen relationships with our influencers, and garner press placements for a new product launch.

FREELANCE CONTENT CREATION (01/2021) – Present

• Highlight and build brand portfolio, Life With Cosy, via digital media partnerships and affiliate programs.

• Curate digital media content for 30+ brands, such as Becca Cosmetics, Biossance, Cover FX, and Mejuri.

SOCIAL MEDIA, BRANDING & MARKETING CONSULTANT (02/2020) – Present

West Valley College | Saratoga, CA

• Grew client’s follower count by 40% and increased audience engagement by 50% through innovative social media ideas and tactics.

• Developed and managed messaging across social media platforms and company blog, as well as provided improvements to overall marketing and communication strategy.

SOCIAL MEDIA AND CORPORATE EVENTS MANAGER (05/2017) – (01/2020)

Milagro Marketing LLC | San Jose, CA

• Strategized the social media plan for 15+ clients in order to drive success in brand awareness, improvements in marketing efforts, and sales growth.

• Planned and executed an annual cultural festival with a $50,000 budget and 7,000+ attendees.

CLIENT STRATEGIST AND DIGITAL CONTENT CREATOR (08/2018) – (05/2019)

DBH Communications | San Jose, CA

• Collaborated on a year-long, fully integrated advertising campaign with a team of eight students.

SKILLS

·       Social Media Strategy, Content Creation, Copywriting, Influencer Relations, Analytics & Reports, Event Management.

·       Fluent in Spanish.